To our valued customers,

I hope this letter finds you doing well and enjoying Spring 2021. Although it’s not normal, it’s certainly better than the lockdowns topsy turvy existence we were embarking upon in Spring 2020.

You may have noticed that since the snow storm earlier this year, our team has been a little harder to schedule. Specifically, we have been very challenged since early March with extraordinary high demand for our cleaning services.

First and foremost, as the owner of Dallas Maids, I want to acknowledge our temporary limited availability to clean each of your homes as regularly as you may be accustomed. I also want to acknowledge that in the midst of a surge in business (a great problem!) we have likely missed a thing or two along the way (a bad problem). With so many customers we are serving, I’m not sure entirely what that may have looked like for you. Possibly a late arrival to clean your home, or maybe missing an appointment. Maybe we couldn’t clean your home as soon as you would have liked. Maybe our availability didn’t match your schedule.

Whatever the source of less-than-ideal service, I want to let you know we are working feverishly hard to serve you still. As we have built a relationship with each of you, we have come to think of you as family. When we clean your home, we treat it like we are cleaning our own. So any disruption to your service, no matter how minor, we own and feel badly about.

As some of you may have noticed, we have been a little harder to schedule. Nearly halfway into Spring and with COVID-19 vaccines more widely available (thankfully), people are eager to spruce up their homes. Not only our regular customers, but an unprecedent surge of new clients as well. We are excited about this! But, as with any business, a sudden influx in demand high as this can expose areas for growth. In our case, the growth was easy to identify – we need more excellent talent!

Since March we have been looking to hire a few more top tier staff members. Our approach to serving our customers and building our team is simple: build the best team to deliver the best service. That philosophy drives our hiring process. It is why we pay our staff more than the market average for their work and treat them with benefits few others do. We want to attract, develop, employ, and retain the best in the business.

This high standard is lofty and as a result, time consuming. We have received over 200 applications since March. Of those 200 applications, we hired 1 new team member. If you like math, you’ll know that means 0.5% of all applicants are offered a position at Dallas Maids. (If you don’t believe me, feel free to use your calculator – I had to so no shame here ????).

I always tell my management team it is better to turn away business because lack of home cleaners than to hire mediocre talent, pressured by demand. Our commitment to hiring and building the best team has, however principled, resulted in some minor lapses in our service to you.

I wanted to just take a brief moment to explain the situation more fully to each of you. As our business grows, so must our team. We are grateful for the exponential growth and doing our best to staff our team to meet each customer’s specific cleaning needs.

We look forward to continuing to serve each of you in the coming months. In the interim, in the event our team is unable to meet a specific need despite our best efforts, please email me directly at greg@dallasmaids.com.

Happy Spring and warmest regards,

Greg Shepard

P.S. Get a $400 cleaning credit for helping us find help!

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Happy Spring and Easter! We are so glad to have the winter in the rearview mirror and seeing our world coming back to some form of normal.

As the economy continues to strengthen and people settle into more predictable routines, we have a good problem that I wanted to ask for your help with – we need help!

Because people leave the house more, travel more, and reengage in their communities (YAY!) we have seen a huge spike in customer requests for cleaning.

As our customers, you each know how much care we take in having a professional, hard-working, trustworthy, and kind-hearted team.

Help us Finding Help

This is a weird request, I know. But we need top talent. And to find quality, we need quantity. Therefore, we are trying everything we can think of (like asking you!) to find as many applicants as possible. So, would you be willing to help us find our next cleaning artists?

You know our people. You know we work hard and above all, we care about our customers and each other. Would you be willing to pass along our contact information to people you think would be a good fit? Or you can just forward this email along to anyone you think might be interested.

If we’ve learned anything from 2020, it’s that we thrive together. With your recommendation comes a special offer from us. If your referral is hired and stays with our team for 3 months, you will get a . . .

$400 cleaning credit for each new employee

Cleaning is our purpose – customers are our passion. And we want you to help us reach more people with your recommendations. You can point anyone interested to the link below fill out their application. Please have them note that you recommended them to us. That will speed up the process and ensure you get your cleaning credit!

As always, thank you for your time and support. I am grateful for each of you and would love to have your help finding the next member of our team.

Our very best,

~ Dallas Maids‘ Happiness Team

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The biggest asset of a maid service is its people. Consequently, finding competent cleaners is the most common gripe I hear from other cleaning service owners. We don’t have this issue. It starts with the hiring process. To the best of my knowledge, Dallas Maids hiring process is the most selective of any house cleaning service in Dallas. It is an understatement what is written on our About Us page: “PEOPLE POWER: Only 2% of applicants pass our stringent interview process”… It’s closer to 1%.

Here is our secret:

Step 1

Continually runs ads even if not hiring. If we find a perfect person, we will make room for them. And when we need someone, we run ads everywhere: Online, newspaper, TV, social media, everywhere. You need quantity to find quality.

Step 2

Phone interview. Our HR person tries to find any reason NOT to hire the candidate. She asks a series of break deal questions, with the most common breakers at the top. We want to get off the phone so we do not waste the candidate’s time.

Step 3

For the 4% that make it past the phone interview, we tell them why we like them then ask them to call the next day to set up a time for an office interview. Why? Because if they don’t call the next day, they would have been no-shows. No need to waste a time slot if they would have been no-shows.

Step 4

The office interview is a chance to get a better feel for the candidate. Dallas Maids operation manual provides structure and tips on how to read the candidates non-verbal communication. Simply, we look for two things:

1) Are they a hard worker?

2) Do they have a good heart?

You cannot have one without the other. If the candidate passes then they are offered a day to audition.

Step 5

Audition. Before hiring, we want to see how they work and if they would be a good fit. First, do they have the talent? No need to waste time training if there is no potential. Second, are they good people. Will they bring positive energy to the Dallas Maids family?

Step 6

Hired! Maybe 1% gets this far. They undergo training and performance evaluations. Immediately after training then after 3 months, they have a chance to earn a raise based on their performance evaluation.

Step 7

Bonuses based on performance. Our customers provide feedback. Employees’ bonuses, raises, choice jobs, and more is based on how happy they make our customers. Consequently, the top performers get paid well above the industry average. We keep our best people!

We also have big family outings, employee of the month recognition, awards, and caring office staff that bend backward to take care of our cleaners. It’s the least we can do for the most important asset of Dallas Maids; our people! And it works. Dallas Maids is the most award-winning house cleaning service in Dallas, Texas. The formula is simple: Take care of our people and they will take care of our customers.

Source: Expert Roundup: Operations Tips for Cleaning Companies ~ Vonigo

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Can You Help Us Find our Next Office Manager?

We have an Office Manager position to fill. If you know an irresistibly friendly individual who has a strong work and moral ethic, please send them to the office manager’s job description for Dallas Maids. Here you can read the entire work description.

It’s important for us to find an individual that communicates in a proper and friendly way towards both our clients and our staff.

There’s a $400 GIFT CERTIFICATE in it for you!

The best part is that we have a reward for you (if you happen to find the right candidate for us!). Here’s the deal: If we hire the person you recommend we will give you a $400 gift certificate! Sounds good right?

So think carefully if you have a candidate or two in mind, you can contact us or just check the work description for further instructions. You can send your resume as well via email. You can find the email in this article’s main image.

And hey, if you’re interested in our service, don’t forget you can book a professional cleaning service here.

Thank you and we hope to hear soon from some good candidates!

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