{"id":12732,"date":"2024-05-25T14:45:47","date_gmt":"2024-05-25T14:45:47","guid":{"rendered":"https:\/\/dallasmaids.com\/?page_id=12732"},"modified":"2024-06-24T16:46:49","modified_gmt":"2024-06-24T16:46:49","slug":"seo-for-newbies","status":"publish","type":"page","link":"https:\/\/dallasmaids.com\/seo-for-newbies\/","title":{"rendered":"SEO for Newbies"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12732\" class=\"elementor elementor-12732\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18cbb37b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18cbb37b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19ee07f9\" data-id=\"19ee07f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f964351 elementor-widget elementor-widget-heading\" data-id=\"f964351\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">SEO FOR NEWBIES\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67c29ef2 elementor-widget elementor-widget-heading\" data-id=\"67c29ef2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO FOR NEWBIES: HOW YOU CAN OUTRANK THE PROS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-cc8c122 e-flex e-con-boxed e-con e-parent\" data-id=\"cc8c122\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80bb2c2 elementor-widget elementor-widget-heading\" data-id=\"80bb2c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO for Newbies: How You Can Outrank the Pros<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4305aa2 e-flex e-con-boxed e-con e-parent\" data-id=\"4305aa2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5918c34 e-con-full e-flex e-con e-child\" data-id=\"5918c34\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cae1be4 elementor-widget elementor-widget-image\" data-id=\"cae1be4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"500\" src=\"https:\/\/dallasmaids.com\/wp-content\/uploads\/2019\/02\/dallasmaids-dominate-Google-SERPs.jpg\" class=\"attachment-large size-large wp-image-3690\" alt=\"Dominating Google Local and Organic SERPs\" srcset=\"https:\/\/dallasmaids.com\/wp-content\/uploads\/2019\/02\/dallasmaids-dominate-Google-SERPs.jpg 300w, https:\/\/dallasmaids.com\/wp-content\/uploads\/2019\/02\/dallasmaids-dominate-Google-SERPs-180x300.jpg 180w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f32ee2 e-con-full e-flex e-con e-child\" data-id=\"0f32ee2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-09f62c5 elementor-widget elementor-widget-text-editor\" data-id=\"09f62c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Have you ever wondered how a humble handful of your competition are omnipresent on Google? Take, for example, Dallas Maids (left) search results. This lucky house cleaning company in Dallas, Texas appears #1 in BOTH the 3-pack local listing and organic listings; the two positions in the search results with the highest click through rates (CTR) and it cost them nothing.<\/p><p>It\u2019s true! The best things in life are free.<\/p><p>But surely Dallas Maids must be paying some SEO business big-time bucks to boost\u00a0<a href=\"https:\/\/www.dallasmaids.com\/\"><b>www.dallasmaids.com<\/b><\/a>\u00a0to the top, right?<\/p><p>No, they are not and can confirm: I\u2019m President and founder of Dallas Maids.<\/p><p>My business dominates the local search engine rankings. This results in loads of leads flooding in for free. It has grown Dallas Maids into a million-dollar company. No search engine optimization (SEO) professionals were hired. No extensive study of SEO tactics needed. I did this myself. And you can, too.<\/p><p>Here you will learn the secrets to my search engine results pages (SERPs) success. All you need to know are the SEO basics. Sprinkle on a little common sense and you\u2019ll be cleaning up for a living in no time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dca5f25 e-flex e-con-boxed e-con e-parent\" data-id=\"dca5f25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7c9876 elementor-widget elementor-widget-heading\" data-id=\"f7c9876\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Position = Profit\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fe050f elementor-widget elementor-widget-text-editor\" data-id=\"4fe050f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The graph below, taken from\u00a0<a href=\"https:\/\/www.smartinsights.com\/search-engine-optimisation-seo\/seo-analytics\/comparison-of-google-clickthrough-rates-by-position\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>smartinsights.com<\/b><\/a>, shows the top organic spot yields 30% click through rate with second at 15% CTR and third with 10%\u00a0CTR. The CTR quickly drops to less than 2% for the remaining results.<\/p><p>High position = high CTR = more paying customers = more profit. Therefore, you want the highest position possible, preferably within the top three.<\/p><p>When I started a maid service in 2004 the internet was quickly becoming the way people found products and services. Needing a high-ranking website to sweep in the clientele was obvious. That started with knowing my keywords.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77267ea elementor-widget elementor-widget-image\" data-id=\"77267ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"624\" height=\"296\" src=\"https:\/\/dallasmaids.com\/wp-content\/uploads\/2019\/02\/graph-click-through-rate-SERPs.jpg\" class=\"attachment-large size-large wp-image-3721\" alt=\"Click Through Rate by SERPs Ranking\" srcset=\"https:\/\/dallasmaids.com\/wp-content\/uploads\/2019\/02\/graph-click-through-rate-SERPs.jpg 624w, https:\/\/dallasmaids.com\/wp-content\/uploads\/2019\/02\/graph-click-through-rate-SERPs-300x142.jpg 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ebba29 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5ebba29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-584f2a0 elementor-widget elementor-widget-heading\" data-id=\"584f2a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Know Your Keywords<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e69e3f elementor-widget elementor-widget-heading\" data-id=\"7e69e3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Your Domain Name\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f0249a elementor-widget elementor-widget-text-editor\" data-id=\"7f0249a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Noticing Google rewarded rank for domains containing keywords, I placed myself in the shoes of my customer, searching for maid services online. Writing down the keywords I used to search such as \u201cmaid service dallas\u201d, \u201cmaids dallas\u201d, \u201chouse cleaning dallas\u201d, etc. it was apparent dallasmaids.com would be getting some Google love. I bought it immediately.<\/p><p>Google does not place as much weight on keyworded domains as before, but they are still effective. Therefore, ensure your domain name describes your business (include keywords eg). Your domain name should be short and simple, absent of non-alphanumeric characters such as hyphens and numbers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-137a475 elementor-widget elementor-widget-heading\" data-id=\"137a475\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A Quick Word on AdWords\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fc35a8 elementor-widget elementor-widget-text-editor\" data-id=\"9fc35a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Top ranking does not happen overnight. You may want to consider Google AdWords for lead generation until your SEO kicks in. Here is a trick to picking a profitable AdWords domain name for your business:<\/p><ol><li>Write down potential domain names.<\/li><li>Buy 3 or 4 of your top choices.<\/li><li>Install your website on each one.<\/li><li>Set up separate, yet identical AdWords campaign for each domain (Call Google support. Their help is invaluable)<\/li><\/ol><p>The domain that garners the highest click through rate after two months of testing is your winner.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff4e7f5 elementor-widget elementor-widget-heading\" data-id=\"ff4e7f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Your Content\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2613f3 elementor-widget elementor-widget-text-editor\" data-id=\"e2613f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The list of keywords also guides your website content. Include reader friendly versions of the keywords in your website. For example, use \u201c<em>house cleaning service in Dallas<\/em>\u201d instead of \u201c<em>house cleaning dallas<\/em>\u201d as in \u201cDallas Maids is an award-winning house cleaning service in Dallas\u201d. Google wants well written, user friendly websites; \u201c<em>house cleaning dallas<\/em>\u201d is just gawd-awful grammar.<\/p><p>In addition to the viewable content on your website, the meta data below the surface is critical. The most important being your title tag. The title tag uses your keywords to accurately describe your business and appears in the SERPs:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eb0d94 elementor-widget elementor-widget-image\" data-id=\"7eb0d94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"624\" height=\"354\" src=\"https:\/\/dallasmaids.com\/wp-content\/uploads\/2019\/02\/title-tag-seo.jpg\" class=\"attachment-large size-large wp-image-3718\" alt=\"SEO for Newbies\" srcset=\"https:\/\/dallasmaids.com\/wp-content\/uploads\/2019\/02\/title-tag-seo.jpg 624w, https:\/\/dallasmaids.com\/wp-content\/uploads\/2019\/02\/title-tag-seo-300x170.jpg 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14d0a74 elementor-widget elementor-widget-text-editor\" data-id=\"14d0a74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What you write here WILL affect your rankings. This is where you want to be a keyword zealot! For example, an effective title tag for a maid service located in Dallas, Texas would be \u201c<strong>Maid Service | Dallas Maids house cleaning in Dallas, Texas<\/strong>\u201d<\/p><p>\u201cMaid Service Dallas\u201d is the top keyword phrase customers use to find house cleaning services; that needs to be in front followed by the second most common keyword phrase, \u201chouse cleaning Dallas\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f2bbd4 elementor-widget elementor-widget-heading\" data-id=\"3f2bbd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pro Tip After Achieving #1\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e6e2cc elementor-widget elementor-widget-text-editor\" data-id=\"7e6e2cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Google results in the previous screenshot has the title tag for www.dallasmaids.com. So why ain\u2019t I pimping the keywords to the max? The title tag appears on the search results. People see it BEFORE clicking through to your website. Therefore, it can be used as a powerful, prime-time advertising spot. Dallas Maids already held the #1 spot in Google\u2019s organic listing. Why not use title tag to advertise instead of keyword stuffing?<\/p><p>The title tag, \u201cDallas Maids, Recommended by D Magazine &amp; Voted Best House Cleaning in Dallas\u201d, employs a proven advertising technique called social proof. Social proof refers to the concept customers will choose you if you have already been chosen by others. For example, it\u2019s dinner time and you\u2019re famished. You pass two restaurants, one pack with people, the other with bored wait staff staring off into space. Which restaurant would you choose?<\/p><p>The title tag presents Dallas Maids as having been\u00a0<em>preselected<\/em>\u00a0by a prestigious and well-trusted Dallas-based magazine, D Magazine, along with being\u00a0<em>voted<\/em>\u00a0best house cleaning service in Dallas. Sales substantially increased after using organic listings as an advertising medium.<\/p><p>For more on Social proof and other factors that are hardwired in the human brain to\u00a0<em>make<\/em>\u00a0(not\u00a0<em>choose<\/em>, eg) people buy from you, I recommend reading \u201c<a href=\"https:\/\/www.amazon.com\/Influence-Psychology-Persuasion-Robert-Cialdini\/dp\/006124189X\/ref=sr_1_1?ie=UTF8&amp;qid=1548700485&amp;sr=8-1&amp;keywords=influence+persuasion\" target=\"_blank\" rel=\"noopener noreferrer\">Influence: The Psychology of Persuasion<\/a>\u201d<\/p><p><em>IMPORTANT: Don\u2019t do this unless you are already dominating the SERPs.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a7eeb6 elementor-widget elementor-widget-heading\" data-id=\"4a7eeb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Submit Site To Google\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be59f85 elementor-widget elementor-widget-text-editor\" data-id=\"be59f85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once finished, I submitted Dallas Maids\u2019 website to\u00a0<a href=\"https:\/\/www.google.com\/webmasters\/tools\/submit-url\" target=\"_blank\" rel=\"noopener noreferrer\">Google<\/a>\u00a0with amazing results. Within ten days dallasmaids.com appeared on Google\u2019s front page! I found out after the phone started ringing. After a month, www.dallasmaids.com raced to the top spot where we\u2019ve enjoyed since.<\/p><p>Granted, there was less online competition back then. So, do not get excited, expecting exceptional results. Just focus on the basic on-site SEO we\u2019ve just covered along with off-site SEO covered next, and you will do fine.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-968a7f9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"968a7f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82077c9 elementor-widget elementor-widget-heading\" data-id=\"82077c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Building Backlinks<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53ac5ab elementor-widget elementor-widget-text-editor\" data-id=\"53ac5ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google\u2019s algorithm is based on backlinks because they are virtual votes of confidence in the value a website holds. Therefore, it would behoove business owners to build backlinks.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-446e98a elementor-widget elementor-widget-heading\" data-id=\"446e98a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Directories and Lead Sites\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-762ca97 elementor-widget elementor-widget-text-editor\" data-id=\"762ca97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While pretending to be a customer searching for house cleaning services, I also wrote down a list of websites that repeatedly appeared in the SERPs. Many were online directories that offered free listings while others required a one-time, nominal fee. I built backlinks from all these websites to dallasmaids.com.<\/p><p>Today, you\u2019ll probably see sites such as Yelp.com, Angieslist.com, Thumbtack.com, all backlink-able to your website. Claim your business profile and complete it in full, including your keywords in the description along with mirroring your website information such as phone, email, address, etc. Google likes consistency; therefore consistency = ranking.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fca7865 elementor-widget elementor-widget-heading\" data-id=\"fca7865\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Go Local\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0358e1 elementor-widget elementor-widget-text-editor\" data-id=\"b0358e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The more important the website, the more SEO juice the backlink will deliver to yoursite.com. Your competition knows this and are in a mad marathon for backlinks from these big-name sites. Instead, focus on the lesser known, local websites to build backlinks, preferably related to your industry. These sites may seem insignificant to your competition, but are a SEO local gold mine. Google takes into account backlinks from websites a) local to your city and b) related to your industry. Think local bloggers hungry for products to review (usually wanting a free sample), Better Business Bureau (get BBB accredited for easy social proof), or local magazines\u2019 websites (local directory and\/or a write up of your business).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b907136 elementor-widget elementor-widget-heading\" data-id=\"b907136\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Social Media\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4293e6a elementor-widget elementor-widget-text-editor\" data-id=\"4293e6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Social media sites are superb sources for backlinks. Google My Business and Facebook backlinks are a major must. Having a Google My Business is required for a coveted spot in the Google 3 Pack at the top of the search results. Facebook because having an active business page with a backlink to your site not only pumps SEO juice, it also funnels leads.<\/p><p>Any social media you are active on are also musts. Google notes the activity and rewards you with ranking. Here is a list of the more popular social media sites you may be active on:<\/p><ul><li>Google My Business<\/li><li>Facebook<\/li><li>YouTube<\/li><li>Nextdoor<\/li><li>Twitter<\/li><li>LinkedIn<\/li><li>Instagram<\/li><li>Pinterest<\/li><\/ul><p>In addition to backlinking, also add links from your website to your social media presence. Dallas Maids social media links appear at the bottom of all Dallas Maids website pages:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd89564 elementor-widget elementor-widget-image\" data-id=\"fd89564\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"279\" src=\"https:\/\/dallasmaids.com\/wp-content\/uploads\/2019\/02\/social-media.jpg\" class=\"attachment-large size-large wp-image-3736\" alt=\"Social Media Backlinking\" srcset=\"https:\/\/dallasmaids.com\/wp-content\/uploads\/2019\/02\/social-media.jpg 772w, https:\/\/dallasmaids.com\/wp-content\/uploads\/2019\/02\/social-media-300x131.jpg 300w, https:\/\/dallasmaids.com\/wp-content\/uploads\/2019\/02\/social-media-768x334.jpg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a7ce76 elementor-widget elementor-widget-text-editor\" data-id=\"9a7ce76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ensure the information on your website (contact information, address information, etc.) matches your business profiles across the internet. Remember, Google likes consistency.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0931e51 elementor-widget elementor-widget-heading\" data-id=\"0931e51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Leverage Your Network\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d822664 elementor-widget elementor-widget-text-editor\" data-id=\"d822664\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Leverage your network and associations are an awesome opportunity to garner quality backlinks your competition can\u2019t duplicate. For example, your Alma mater probably has several ways you can get the coveted .edu backlink. Do they give alumni updates in the university online magazine or have an alumni directory? Another method is to write a glowing review for products you use and love. Make sure to thank the company personally along with a link to the review you wrote on your blog. Many times, they will share it on their blog and\/or post it on their social media along with a backlink to yourwebsite.com. I\u2019ve even garnered a backlink directly on their website for a testimonial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e32060 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8e32060\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9ee465 elementor-widget elementor-widget-heading\" data-id=\"f9ee465\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Online Reputation\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d9e8af elementor-widget elementor-widget-text-editor\" data-id=\"1d9e8af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Positive online reviews are powerful social proof, pulling in people and profits. Conversely, negative reviews can kill business. Guard your online reputation with your life!<\/p><p>If you want to dominate Google (and I assume you do), Google My Business reviews should be on top of your list. Don\u2019t forget about the plethora of other popular review sites (Yelp, Thumbtack, Angieslist, etc). Even if less business flows in from these other online review sites, ensure you maintain good reviews. Google will notice your consistent good reviews across the internet, rewarding you with rank.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01a97fd elementor-widget elementor-widget-heading\" data-id=\"01a97fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Getting Good Reviews\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d92cc3 elementor-widget elementor-widget-text-editor\" data-id=\"6d92cc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Both my cleaning companies,\u00a0<a href=\"https:\/\/www.dallasmaids.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dallas Maids<\/a>\u00a0and\u00a0<a href=\"http:\/\/www.emilysmaids.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Emily\u2019s Maids<\/a>, are rocking a 5-star averages. Here\u2019s my secret on how to rocket your reviews to the moon:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5360f94 e-flex e-con-boxed e-con e-parent\" data-id=\"5360f94\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2876e02 e-con-full e-flex e-con e-child\" data-id=\"2876e02\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3aab3f1 elementor-widget elementor-widget-image\" data-id=\"3aab3f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"534\" src=\"https:\/\/dallasmaids.com\/wp-content\/uploads\/2019\/02\/online-reviews-seo.jpg\" class=\"attachment-large size-large wp-image-3742\" alt=\"Customer Reviews\" srcset=\"https:\/\/dallasmaids.com\/wp-content\/uploads\/2019\/02\/online-reviews-seo.jpg 300w, https:\/\/dallasmaids.com\/wp-content\/uploads\/2019\/02\/online-reviews-seo-169x300.jpg 169w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8edfd4 e-con-full e-flex e-con e-child\" data-id=\"d8edfd4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-193732c elementor-widget elementor-widget-text-editor\" data-id=\"193732c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><u><strong>Step 1: Provide good service<\/strong><\/u>\u00a0\u2013 It all starts with providing and maintaining superior service because accruing reviews is playing the long game. As Warren Buffet touts, \u201cTime is the friend of the wonderful company, the enemy of the mediocre.\u201d<\/p><p><em>Pro Tip 1 \u2013 Reward for Review:<\/em><\/p><p>Great reviews are an opportunity to reward your staff. For example, each 5-star online review earned by my cleaning staff, earns them a bonus. Incredible incentive for my staff to go above and beyond to make our customers happy.<\/p><p><strong><u>Step 2: Ask for reviews<\/u><\/strong>\u00a0\u2013 Don\u2019t be bashful. If you are on the phone with a customer raving about your service, thank them and ask if they could share their experience online because your business depends upon it!<\/p><p><em>Pro Tip 2 \u2013 The Tip Trick:<\/em><\/p><p>We tell happy customers a tip is given on their behalf to the cleaning team if they share their Dallas Maids\u2019 experience online. This additional incentive to leave a review is a win\/win\/win: Customer has a free way to tip, staff earns a bonus, and your business inches higher in the SERPs.<\/p><p><strong><u>Step 3: Remove bad reviews<\/u><\/strong>\u00a0\u2013 It\u2019s easier to boost your average rating by removing bad reviews than by adding good reviews. For example, you have five, 5-star reviews and one, 1-star review. To reach a 5-star average, you can either remove that 1-star or earn ten, 5-star reviews. Therefore, follow up and find a way, any way to make it right for your customer to remove that crappy review.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f9b891 e-flex e-con-boxed e-con e-parent\" data-id=\"6f9b891\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f77bcc3 elementor-widget elementor-widget-heading\" data-id=\"f77bcc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pro Tip 3 \u2013 Avoid Chronic Crappy Reviewers:\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fe83eb elementor-widget elementor-widget-text-editor\" data-id=\"2fe83eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Websites such as Yelp.com or Angieslist.com allow customers to send quote inquiries. Before responding with a quote, check their other reviews. If most of them are negative, avoid! Not only are you sidestepping an imminent bad review, chronic crappy reviewers tend to be the largest source of headaches anyway.<\/p><p><strong><u>Step 4: Reply to all reviews, good or bad<\/u><\/strong>\u00a0\u2013 For good reviews, briefly thank your customer. Bad reviews are an opportunity to apologize and empathize while tactfully explaining your side. Be positive and polite. This is an opportunity to further market your services and make a positive impression.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bc5250 elementor-widget elementor-widget-heading\" data-id=\"0bc5250\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pro Tip 4 \u2013 The HEARD Technique:\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e081ca elementor-widget elementor-widget-text-editor\" data-id=\"1e081ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The HEARD technique is an effective way to deal with dissatisfied customers, developed by The Disney Institute. HEARD stands for\u00a0<strong>H<\/strong>ear,\u00a0<strong>E<\/strong>mpathize,\u00a0<strong>A<\/strong>pologize,\u00a0<strong>R<\/strong>esolve, and\u00a0<strong>D<\/strong>iagnose. Learn and implement the\u00a0<a href=\"https:\/\/www.dallasmaids.com\/customer-service\/#heard\" target=\"_blank\" rel=\"noopener noreferrer\">HEARD technique<\/a>. It\u2019s invaluable!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc3e2e8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bc3e2e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-111320b elementor-widget elementor-widget-heading\" data-id=\"111320b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Common Sense<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21d6011 elementor-widget elementor-widget-text-editor\" data-id=\"21d6011\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the infant internet of 2004, I had no idea what SEO was. I simply relied on common sense. It is another reason why you can do a better job than SEO professionals. SEO companies constantly study the newest strategies to game Google. Granted, they may be effective in the short term however SEO is a long game. Google is adept at fighting tactics that manipulate rankings because Google\u2019s business depends on delivering relevant search results.<\/p><p>Found a way to game Google? It is only a matter of time until Google discovers and changes the game. At best your ranking will drop. At worse, you\u2019ll be kicked out of the SERPs. I\u2019ve seen it happen a few times; a competitor inexplicably rockets to the top only to be banished.<\/p><p>Common sense to remember:<\/p><ul><li>Google does not like to be manipulated (their business depends on it!).<\/li><li>Google is God online.<\/li><li>Don\u2019t evoke the wrath of God.<\/li><\/ul><p>Therefore, don\u2019t stress about learning the latest SEO strategies. All you need is some common sense: Provide a good service, have a user-friendly, well written website, earn quality backlinks (no link farms!), and don\u2019t be evil! God, urm\u2026 Google will reward you with ascension to ranking heaven.<\/p><p>The professionals feel pressure to deliver results which may lead to using questionable methods. Take the case of Just Cleaning Co. In 2013 they took the top spot, supplanting dallasmaids.com (Ouch!). After some online research, I discovered they had paid a SEO professional who was implementing black hat SEO tactics.<\/p><p>Google\u2019s update was not kind:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7236cd3 elementor-widget elementor-widget-image\" data-id=\"7236cd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"183\" src=\"https:\/\/dallasmaids.com\/wp-content\/uploads\/2019\/02\/justcleaningco-ranking.jpg\" class=\"attachment-large size-large wp-image-3751\" alt=\"Evoking the wrath of Google\" srcset=\"https:\/\/dallasmaids.com\/wp-content\/uploads\/2019\/02\/justcleaningco-ranking.jpg 772w, https:\/\/dallasmaids.com\/wp-content\/uploads\/2019\/02\/justcleaningco-ranking-300x86.jpg 300w, https:\/\/dallasmaids.com\/wp-content\/uploads\/2019\/02\/justcleaningco-ranking-768x220.jpg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6fce71 elementor-widget elementor-widget-text-editor\" data-id=\"d6fce71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>And the outcome, worse:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c57614b elementor-widget elementor-widget-image\" data-id=\"c57614b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"304\" src=\"https:\/\/dallasmaids.com\/wp-content\/uploads\/2019\/02\/justcleaningco.jpg\" class=\"attachment-large size-large wp-image-3752\" alt=\"Google Smites Evil SEO\" srcset=\"https:\/\/dallasmaids.com\/wp-content\/uploads\/2019\/02\/justcleaningco.jpg 772w, https:\/\/dallasmaids.com\/wp-content\/uploads\/2019\/02\/justcleaningco-300x143.jpg 300w, https:\/\/dallasmaids.com\/wp-content\/uploads\/2019\/02\/justcleaningco-768x365.jpg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b74a2d7 elementor-widget elementor-widget-text-editor\" data-id=\"b74a2d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>They paid big money to rank their website. Unfortunately, the SEO professional was unfazed by risky behavior. Afterall, it wasn\u2019t his business. And it cost his client their maid service (Double Ouch!!).<\/p><p>Google likes search results that provide value for their visitors. Therefore, provide value by creating a user-friendly website with great content, offer great service, and trust your common sense.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f446b3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0f446b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-713e283 elementor-widget elementor-widget-heading\" data-id=\"713e283\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-064fe8e elementor-widget elementor-widget-text-editor\" data-id=\"064fe8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You don\u2019t need to pay a small fortune for a SEO company to attain top ranking. You can do a better job yourself, for free. I wasn\u2019t a SEO expert. I simply provided a quality cleaning service, good website content, earned quality backlinks, and never used questionable SEO methods. In other words, I used common sense. As a result, Google has help grow my business to a million-dollar company. And Google can do the same for you!<\/p>\n<p>If you read this far, Thank You. As a reward, I thought you might find this&nbsp;<a href=\"https:\/\/www.dallasmaids.com\/wp-content\/uploads\/2019\/02\/SEO-To-Go-A-Beginners-Guide.pdf\"><b>Free SEO Guide for Beginnners<\/b><\/a>&nbsp;of value. It was written for an SEO Company I decided not to start for a few reason; First, it was hard to find skilled SEO gurus; their skills tended to be substandard. Second, I\u2019ve found business owners could do a better job if they learned the basics for themselves. As a business owner you want to help your clients, not take advantage of them. Finally, the pricing small businesses were willing to&nbsp;pay proved inadequate in providing value they deserve. If I am going to help people with their SEO it would be better to write a book and sell it for a one time, affordable fee (which I plan one day).<\/p>\n<p><em>Article by Greg Shepard, written for Vonigo \u2013 Feb 2019:&nbsp;<a href=\"https:\/\/www.vonigo.com\/simple-seo-secrets-from-a-cleaning-business-owner\/\">Simple SEO Secrets from a Cleaning Business Owner<\/a><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>SEO FOR NEWBIES SEO FOR NEWBIES: HOW YOU CAN OUTRANK THE PROS SEO for Newbies: How You Can Outrank the Pros Have you ever wondered how a humble handful of your competition are omnipresent on Google? Take, for example, Dallas Maids (left) search results. This lucky house cleaning company in Dallas, Texas appears #1 in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3718,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-12732","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO for Newbies - Dallas Maids\u00ae | Maid Service &amp; House Cleaning Services Voted #1 for a Reason<\/title>\n<meta name=\"description\" content=\"Discover the secrets to our SERPs success. 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